MKT 5410 MARKETING RESEARCH
An integrated approach to understand the function of research in making marketing decisions. The research process, scientific method, analysis and interpretation of research findings. Specific topics include: project planning and design, organizing for research, development of marketing information systems, experimental design, tests of hypotheses, analysis of data, model building, cost/benefit analysis, managerial evaluation of marketing research. Prerequisite(s): MKT 3410 and 2120 CAT.NO FORMERLY MGS 5410 - REPLACES IT AS OF 04/SP
Prerequisite
MKT*5420