GCOM 5695 ROLE ADVERTISING GRAPHIC COMM

A LECTURE COURSE IN THE ANALYSIS OF THE ROLE OF ADVERTISING IN GRAPHIC COMMUNICATIONS. EMPHASIS WILL BE PLACED ON THE PLANNING,ASSESSING, AND IMPLEMENTATION OF ADVERTISING AND MEDIA STRATEGIES FOR SELF PROMOTION. SEMESTER HOURS: THREE PREREQUISITE: GCOM 5600 OR PERMISSION OF INSTRUCTOR LIMITATION OF ENROLLMENT:20 TYPE OF COURSE: REQUIRED