2017-2018 Graduate Catalog

GCOM 5660 SALES ANALYSIS IN GRAPHIC COMMUNICATNS

AN IN-DEPTH STUDY OF SALES ANALYSIS IN THE GRAPHIC COMMUNICATIONS INDUSTRY FOCUSING ON SALES TECHNIQUES AND PRACTICES OF CREATIVE SALESMANSHIP, SALES COST AND BUDGET, SALES PROGRAM EVALUATION, ACCOUNT COVERAGE, AND COMPENSATION. SALES FORCE ORGANIZATION, SELECTION, TRAINING, AND SALES FORCE MOTIVATION WILL ALSO BE EXPLORED. Cat.No Formerly: TECH 5760

Credits

3