BUS 241 eBusiness Strategies
(Contact Hours: 3) Course provides student with the background needed to create an effective Web site. Importance is placed on planning and analysis and includes entrepreneurial aspects. Topics include an overview of the New Economy, planning a Web site, advertising considerations, developing a marketing case, ensuring maximum site performance, promoting the site and customer service considerations. Recommended prerequisite: BUS 105. Minimum benchmarks will be enforced.