Marketing, Bachelor of Science

Program of Study

Bachelor of Science Degree Requirements for Marketing Major:

BUS 101Introduction to Business

3

BUS 202Principles of Marketing

3

BUS 205Business Law I

3

BUS 206Business Law II

3

BUS 215Business Analysis

3

BUS 220 Business Communications

3

BUS 307Principles of Organization and Management

3

BUS 309Professional Selling and Sales Management

3

BUS 315Integrated Marketing Communications

3

BUS 407Corporation Finance

3

BUS 413Business and Society

3

BUS 414Marketing Research

3

BUS 419Marketing Management

3

BUS 420Strategic Management

3

BUS 434Senior Thesis

1

ACC 207Financial Accounting

3

ACC 208Managerial Accounting

3

ECO 201Principles of Economics I (Macro)

3

ECO 202Principles of Economics II (Micro)

3

ECO 212Fundamentals of Business Statistics

3

MTH 156Applied Calculus

3

Plus, any two of the following Marketing electives:

BUS 418Global Marketing

3

COM 327Internet Communication and Web Design

3

COM 381Writing for Interactive Media

3

ENG 290Speech Communication

3

Freshman Year

First Semester

ACC 207Financial Accounting

3

BUS 101Introduction to Business

3

ECO 201Principles of Economics I (Macro)

3

HST
History Core

3

Natural Science Core

3

Second Semester

ACC 208Managerial Accounting

3

BUS 202Principles of Marketing

3

ECO 202Principles of Economics II (Micro)

3

MTH 156Applied Calculus

3

Natural Science Core

3

Sophomore Year

Marketing majors interested in going to Austria are encouraged to go during their sophomore year.

First Semester

BUS 220 Business Communications

3

ECO 212Fundamentals of Business Statistics

3

PHL
Philosophy Core

3

Social Science Core

3

Theology OR Philosophy Core

3

Second Semester

American Founding Principles Core

3

ENG
Literature Core

3

PHL
Philosophy Core

3

THE
Theology Core

3

Junior Year

First Semester

BUS 205Business Law I

3

BUS 215Business Analysis

3

BUS 307Principles of Organization and Management

3

BUS 315Integrated Marketing Communications

3

THE
Theology Core

3

Elective

3

Second Semester

BUS 206Business Law II

3

BUS 309Professional Selling and Sales Management

3

BUS 414Marketing Research

3

Marketing Elective

3

Catholic Traditions in Fine Arts Core

3

Elective

3

Marketing Electives:  Students must choose two courses to complete from the following courses: ENG 290 Speech Communication, BUS 418 Global Marketing, COM 327 Internet Communication and Web Design, or COM 381 Writing for Interactive Media.

Senior Year

First Semester

BUS 407Corporation Finance

3

BUS 419Marketing Management

3

Marketing Elective

3

Elective

3

Elective

3

Elective: BUS 400 Internship may be applied for here.

Second Semester

BUS 413Business and Society

3

BUS 420Strategic Management

3

BUS 434Senior Thesis

1

Elective

3

Elective

3

Elective

3