Marketing, Bachelor of Science

(Program of Study)

Bachelor of Science Degree Requirements for Marketing Major:

ACC 204Introductory Accounting I

3

ACC 205Introductory Accounting II

3

BUS 101Introduction to Business

3

BUS 102Principles of Marketing

3

BUS 205Business Law I

3

BUS 206Business Law II

3

BUS 215Business Analysis

3

BUS 307Principles of Organization and Management

3

BUS 309Sales Management

3

BUS 315Integrated Marketing Communications

3

BUS 407Corporation Finance

3

BUS 409/ACC 409Managerial Accounting

3

BUS 413Business and Society

3

BUS 414Marketing Research

3

BUS 420Strategic Management

3

BUS 434Senior Thesis

1

ECO 201Principles of Economics I (Macro)

3

ECO 202Principles of Economics II (Micro)

3

ECO 212Fundamentals of Business Statistics

3

ECO 303Labor Economics

3

MTH 156Applied Calculus

3

Plus, any two of the following four courses:

BUS 417Retail Management

3

BUS 418Global Marketing

3

COM 327Internet Communication and Web Design

3

COM 381Writing for Interactive Media

3

Freshman Year

First Semester

BUS 101Introduction to Business

3

History Core 3

3

Literature Core

3

Natural Science Core

3

Theology Core

3

Second Semester

BUS 102Principles of Marketing

3

MTH 156Applied Calculus

3

Catholic Traditions in Fine Arts Core

3

Natural Science Core

3

Philosophy Core

3

Sophomore Year

First Semester

ACC 204Introductory Accounting I

3

BUS 205Business Law I

3

ECO 201Principles of Economics I (Macro)

3

ECO 212Fundamentals of Business Statistics

3

Philosophy Core

3

Second Semester

ACC 205Introductory Accounting II

3

BUS 206Business Law II

3

BUS 215Business Analysis

3

ECO 202Principles of Economics II (Micro)

3

American Founding Principles Core

3

Junior Year

First Semester

BUS 307Principles of Organization and Management

3

BUS 409/ACC 409Managerial Accounting

3

ECO 303Labor Economics

3

Social Science Core

3

Theology Core

3

Elective

3

Second Semester

BUS 309Sales Management

3

BUS 414Marketing Research

3

ECO 321Money and Banking

3

Theology OR Philosophy Core

3

Elective

3

BUS 309 is every other year

Senior Year

First Semester

BUS 315Integrated Marketing Communications

3

BUS 417Retail Management

3

BUS 418Global Marketing

3

Elective

3

Elective

3

Elective: BUS 400 Internship may be applied for here.

Second Semester

BUS 413Business and Society

3

BUS 420Strategic Management

3

BUS 434Senior Thesis

1

Elective

3

Elective

3

Elective

3