300
Is an introduction to public relations as a profession of applied communications. The course analyzes public relations in its place, purpose, processes, tools, and the many publics to which it applies. Print and electronic releases, features, and graphic design are all considered.
Covers basic principles of the advertising field from various viewpoints: methods, management, and media. Research, planning, and the creative aspects of advertising are examined through class lectures, discussions, and small group and individual projects.
Traces the historical development of the modern cinema. This survey course focuses on significant directors, movements, influences films and terminology. Special attention is paid to the tension between film as art and/or commerce. The course will help students identify important moral and philosophical issues raised by serious as well as entertainment films. It will also help students develop an appreciation of the artistry involved in film production. This course includes weekly screenings of significant films. 2 credits lecture; 1 credit lab.
Examines globalization's impact on the means of communication found in countries around the world. Special emphasis is placed on European and Asian communication systems. This course addresses international regulations, technology, and issues. The effects of communication in developing countries and international religious broadcasting are also examined.
It is an understatement to say that the Internet is commonplace in our age and culture. Yet, what precisely is Internet communication? How do we communicate with others through the medium and tools of the Internet? How important is web design in Internet communication? What constitutes web design? Students examine these and other related questions in this practical, hands-on course by critically thinking through, discussing, and creating media projects that communicate online.
COM 281 or permission of the instructor
Surveys the major theories and tools utilized in the analysis of narrative, experimental, and documentary cinema, including formal analysis, semiotics, phenomenology, genre studies and related approaches. Includes screenings of significant films and application of analytical techniques.
Covers the historical development of the world's largest film industry from 1896 to the present, focusing on significant directors, movements, films, terminology, and the influence of socio-cultural factors. The course highlights the tension between popular (musical) and artistic (non-musical) film. It also assists students in developing a deeper understanding of non-western modes of cinematic storytelling and culture. Includes weekly screenings. All lectures, readings, and discussions are in English. 2 credits lecture; 1 credit lab.
Compares and contrasts filmic and literary versions of major mystery stories written by various authors, focusing on how they approach a popular fiction genre from various perspectives. Representative works, critical analysis and biographical information will all be included in the course. Other mystery genre short stories and films will be compared and contrasted. 2 credits lecture; 1 credit lab.
Covers the historical development of the most innovative and influential genres of world cinema-science fiction-from 1902 to present, focusing on significant directors, movements, films, terminology, and the influence of socio-cultural factors. The course assists students in developing a deeper understanding of how sci-fi cinema has been used to forecast and promote social change, as well as warn about negative social consequences. While the best of world sci-fi cinema will be screened, all lectures, readings, and discussions are in English. 2 hour lecture; 2 hours lab
Trains students in the skills of digital radio and audio production and recording. Writing and producing radio programs, news features, dramas, and commercials are carried out through group and individual projects. Lab fee.
Introduces studio and remote video production techniques. Cameras, audio and visual equipment, directing, scriptwriting, and graphics are also included. Work is completed through group and individual projects. Lab fee.
Focuses on the theory and processes of digital video editing for broadcast, professional, and multimedia productions. Both aesthetic and technical principles are applied through small group and individual projects. Lab fee.
Focuses on the skills needed to create short independent digital films in both 2D and 3D-stereoscopic formats, including budgeting, scripting, location scouting, rehearsing, lighting, filming, editing, scoring, mixing, and marketing. Students will explore the relationship between cinema, culture, and society by producing a short film that makes an important statement about our world today. Students will also explore opportunities to market their films via digital technologies, contests, and the like.
Introduces students to effective design and production of audio and video content for social media audiences. Course discussions and hands-on projects include audio and video podcasting, on-demand streaming media, and media production for mobile devices. The course provides students with the perspective and introductory skills needed to produce effective audio and video content for a range of social media applications and user environments.
Explores techniques of writing, reporting, and editing news for radio and television; rewriting wire copy; shooting; and editing. Students are also introduced to ENG (Electronic News Gathering). Individual and small group projects are included. Lab fee.
Focuses on the role of television news and techniques used in reporting and production. This course first examines the political, economic, and professional factors used to determine the content of local and network news programs. Students then produce, report, and edit television news stories on location and work as teams to plan, produce, and participate in full-length television news programs. Lab fee.
COM 352 or permission of the instructor.
Instructs students in the theory and practice of writing editorials and columns about issues facing society. The course emphasizes the important function of a free press in a democracy. Works of prominent newspaper columnists and editorial writers are also studied.
Covers the theories and practice of graphic design, typography and page layout using electronic publishing techniques. Although newspaper design is emphasized, the skills acquired in this course can be adapted for the production of newsletters, magazines, and other forms of publication. Lab fee.
Provides instruction in the production of camera-ready graphic material on a computer. It introduces students to elementary graphic design, basic typography, and various computer resources. The course also serves as an introduction to using the layout, drawing, and image-manipulation software used by newspapers, magazines, and other publications created on computers. Lab fee.
Is designed to teach students to write well-researched articles about American popular culture. In this course, students apply media analysis techniques to produce opinion essays of publishable quality. To this end, students also read and assess the work of noteworthy journalists
Instructs students to create literary feature stories suitable for publication in newspapers and magazines. Students also will analyze a magazine and write a query letter in an attempt to publish their work.
Concentrates on the principles and practice of copy editing, newspaper style, headline writing, cutline writing, and coaching writers.
Is a course designed to introduce the student to a variety of technologies and skills needed to be a journalist of the future. Current industry practices call upon journalists to gather information, write stories and prepare/edit stories for print, online and broadcast media. This course is designed to provide students with the perspective and introductory skills of a backpack journalist, one who gathers and produces news for a variety of media.
How does one write non-sequentially to accommodate user-selected pathways in interactive media such as websites, educational multimedia, and video games? This course teaches students how to design interactive media proposals and scripts that involve multi-path structures and elements. Students practice industry-standard scriptwriting techniques, including storyboarding, flow-charting, multi-column formatting, and basic HTML tagging. Students also focus on creating immersive, compelling, and emotional content for presentations that change depending on which link or option a user selects.
Introduces students to the elements used by digital photographers, multimedia designers, compositors, and digital matte artists. Class/studio time comprises a combination of lectures, discussions, demonstrations, presentations, critiques, and hands-on use of multimedia hardware and software.