Social Media Marketing Certificate

Degree

Certificate (Federal aid eligible if certificate is combined with Associate of Science degree. Not eligible for federal aid as a stand-alone certificate)

Overview

Come learn through real-life experiences the strategies and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

Career Opportunities

Companies are eager to hire people with both the strategies and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their career in Social Media Marketing, there are really four main career paths students could focus on:

• Content Creation
• Customer Service
• Advertising/Customer Advocacy
• Analytics

Learning Outcomes

Upon completion of the certificate, successful graduates will be able to:

• Strategically develop social media marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope
• Prove the ROI of social media campaigns and marketing initiatives
• Apply marketing principles, strategies and tactics in real life situations
• Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends

Depending on elective emphasis, the following outcomes could be attained:

• Maneuver current tools, platforms and data sources to optimize research, reach, revenues, referrals, and retention
• Create relevant and engaging content in the form of copy, pictures, and videos
• Apply personal branding principles exemplified by established field professionals

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Social Media Marketing Certificate Core Courses

DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
DM 150, Digital Marketing Analytics, 3 credits

Total Social Media Marketing Certificate Core Courses Minimum Credit Hours 9

Social Media Marketing Certificate Elective Courses (Select 2 courses, 6 credits)

DM 140, Digital Marketing Web Management, 3 credits
DM 160, Digital Marketing Advertising, 3 credits
SMM 130, Social Media Marketing Content I, 3 credits
SMM 210, Social Media Marketing Strategy, 3 credits
SMM 296, Social Media Marketing e-Portfolio, 1 credit

Total Social Media Marketing Certificate Elective Courses Minimum Credit Hours 6

Total Social Media Marketing Certificate Minimum Credit Hours 15

Badge

A badge is an online third-party industry training or certification. Most options are free and include: Hootsuite certifications, Google Analytics or Ads, and Facebook Blueprint (paid). For details on badge requirements and information on submission, please email our program TA at [e-mail].

Recommended Sequence of Courses

Depending upon the number of preparatory courses required, additional semesters may be required to complete the program.

First Semester

DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
DM 150, Digital Marketing Analytics, 3 credits

Total Semester Minimum Hours 9

Second Semester (Choose two courses, 6 credits)

Elective, DM 140, DM 160, SMM 130, SMM 210, or SMM 296, 3 credits
Elective, DM 140, DM 160, SMM 130, SMM 210, or SMM 296, 3 credits
Badge

Total Semester Minimum Hours 6

Total Social Media Marketing Certificate Minimum Credit Hours 15

Graduation Requirements

1. Minimum of 15 total semester credit hours as outlined
2. Badge completed and verified by program assistants
3. Grade of C or higher in all core courses
4. Cumulative grade point average of 2.0 or higher