MKT 3120 PERSONAL BRANDING: HOW TO TELL YOUR STORY
This course provides students with a broad understanding of personal branding. Students will gain an understanding of the tools, techniques, and strategies a person can use to develop a strong brand. Upon completion of the course, students will be able to develop/enhance their resume, build a personal website, create a LinkedIn page, populate both their website and LinkedIn page with “All-Star” status. Students will also provide links to their targeted social media accounts and display their digital portfolios. Students will also learn how to write a LinkedIn article, connect with (students, faculty, staff, and potential employers). Students will develop a methodology for behavioral interviews which will include how to uniquely tell your story. This course will help you stand out and help employers remember who you are.
Course Types
Marketing Elective, Professional Sales Elective
Course Outcomes
- Students will deliver effective written and oral business communications.
- Students will demonstrate the ability to recognize the underlying ethical, legal, and sustainability implications inherent in business situations and apply that knowledge to make responsible decisions.
- Students will exhibit an understanding of the value of various forms of diversity in the business environment.
- Students will understand the complexities of the cultural, economic, regulatory, and social environments as they impact business in a global economy.
- Students will have the skills and abilities to make sound business decisions.
- Students will have an understanding of functional business knowledge.