COM 566 Interactive Media Management and Economics
Forms of interactivity are challenging and changing the economic models for media companies, corporations and non-profit organizations seeking to communicate with desired audiences. In turn, this changing economic model influences management strategies for interactive media initiatives. In this course, students will understand the driving forces in media management through the exploration of changing theories, content management business practices, audience measurement and analytics and the leadership vision of modern media managers.
Goal
Understand media economic theory and research, and how to apply such information in assessments of media performance.