AAD 270 MANAGING YOUR ONLINE PRESENCE

A strong online presence is critical to building and maintaining audiences in the arts and entertainment fields.  Learn the following management tools and techniques to better connect with your audience and potential collaborators/employers:  search engine optimization practices, website assessment tools such as Google Analytics, patron databases, e-mail distribution software, and protection for your personal privacy while promoting your professional persona.  This is not a design course but it we will address the mechanics of presenting your portfolio online.  No prerequisites.