Strategic Communications A.B.
Major Check Sheet
Strategic Communications explores the process and techniques for how an organization communicates with its many publics. The organization may be corporate, nonprofit or governmental, and the forms of communication include public relations and advertising.
(See Communications for additional program requirements and course descriptions)
A Bachelor of Arts degree with a major in Strategic Communications requires the following courses:
Requirements:
| IDS 115 | PUBLIC SPEAKING | 2 sh |
| COM 100 | COMMUNICATIONS IN A GLOBAL AGE | 4 sh |
| COM 110 | MEDIA WRITING | 4 sh |
| COM 210 | WEB AND MOBILE COMMUNICATIONS | 1 sh |
| COM 220 | CREATING MULTIMEDIA CONTENT | 3 sh |
| COM 252 | PUBLIC RELATIONS AND CIVIC RESPONSIBILITY | 4 sh |
| COM 312 | STRATEGIC WRITING | 4 sh |
| COM 322 | CORPORATE PUBLISHING | 4 sh |
| COM 362 | STRATEGIC RESEARCH METHODS | 4 sh |
| COM 381 | COMMUNICATIONS INTERNSHIP | 1 or 2 sh |
| COM 400 | MEDIA LAW AND ETHICS | 4 sh |
| COM 452 | STRATEGIC CAMPAIGNS | 4 sh |
| COM 495 | GREAT IDEAS: ISSUES AND RESEARCH | 4 sh |
Select one of the following School of Business courses: 4 sh
| ECO 111 | PRINCIPLES OF ECONOMICS | 4 sh |
| BUS 303 | INTRODUCTION TO MANAGING | 4 sh |
| ACC 201 | PRINCIPLES OF FINANCIAL ACCOUNTING | 4 sh |
| FIN 303 | INTRODUCTION TO FINANCE | 4 sh |
| MKT 311 | PRINCIPLES OF MARKETING | 4 sh |
Choice of additional courses to total at least 52 semester hours of COM courses
Communications Total: 52 sh
Total Credit Hours: 58