BUAD 423 E-Commerce

The advent of Internet and the World Wide Web has had a profound effect on all aspects of the way a firm conducts its business. This new way of conducting business has changed the way a firm generates and delivers value, and the way it finds customers and creates markets. With this in mind, this course is intended to help students develop a broad understanding of the driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. The emphasis of the course will be managerial focused rather than technically focused. The course will specifically explore areas in e-commerce as it relates to: Business Models and Concepts; Infrastructure;the Presence and impacts of Web Sites, Mobile Sites, and Apps; Security and Payment Systems; Marketing and Advertising Concepts; and, Ethical, Social, and Political Issues.

Offered

F