BUS 3022 Global Business Strategy
Examine how the global business environment impacts the competitiveness of firms and nations in the global marketplace using international business theories and tools. Explore how domestic firms, multinationals and countries need to respond to, or lead, in an environment of global competitive pressures. Through case analysis and in-class discussions, students learn concepts and theories of international trade, investment, foreign market entry and culture, business ethics in international business, as well as models of business-government relations. Students then devise an appropriate global business strategy for an organization that seeks to operate in a foreign market.