Program Information
A.S. Degree - Code 2231 - Catalog 2017/2018
Steven Benson, Program Coordinator, 386-506-3932, Steven.Benson@daytonastate.edu
Hector Valle, Program Advisor, 386-506-4468, Hector.Valle@daytonastate.edu
Cathy Shone, 386-506-3581, Cathy.Shone@daytonastate.edu
Program Mission, Description, and Outcomes
Mission:
The mission of the program is to equip students with skills that prepares them for entry-level positions in interactive media including broadcast, print, web design, and related professions; embracing excellence and diversity.
Description:
In the discipline, students will combine skills in critical thinking, writing, photography, video, audio, social media and web creation/design to tell both traditional and interactive media stories. Students will have an area of emphasis but will perform media production coursework in teams. Excellence in storytelling is the goal. A department website, with content provided by students, will be one means of disseminating their coursework.
Outcomes:
Graduates of the program will be able to:
- Explain the functions of hardware and software as relate to multi-media production and delivery.
- Demonstrate professional interpersonal and business communications skills in a diverse environment.
- Employ team skills in the production of multi-media projects.
- During the planning process for multi-media projects, critically evaluate relevant information and assets for targeted audiences.
- Design a multi-media project that incorporate writing and reportage, still photography, video, audio and web creation, design and analytics.
- Evaluate audience feedback and analytics of the multi-media projects.
Note: This program is eligible for federal financial aid and state bright futures.
Approximate Additional Costs
*Lab Fees: $267 over the entire program
*Equipment: estimated $400 for DSLR or $100 for start-up equipment through rental program
*Minor equipment and other supplies: estimated $400 over the entire program
*Textbooks: $250 per semester
Additional Admission Requirements
All new and transfer students are required to meet with the Chair or Program Advisor prior to registration. Please call or email for an appointment for an hour-long consultation and tour of the facilities.
Careers
Journalist
Photographer
Multi-media Producer
Social Media Coordinator
Sound Technician
Video Editor
Videographer
Web Designer
Note: Need help preparing for your job search? Login to Daytona State's Career Services Online (CSO) to create your personal career account, or email your Daytona State College Career Advisor.
General Education Courses
General Education Core - 15 Credits
Communication Core (6 credits)
Mathematics Core (3 credits)
Social Sciences Core (3 Credits)
Humanities Core (3 Credits)
Note: Prior to enrollment in college-level English or math courses, some students may be advised to complete college preparatory/developmental course work. See an Academic Advisor to determine developmental course requirements.
Program Specific Courses
| DIG2000 | Introduction to Digital Media | 3 |
| | |
| DIG2100 | Web Design I | 3 |
| OR | |
| GRA2144 | Web Publishing | 3 |
| | |
| DIG2500 | Fundamentals of Interactive Media | 3 |
| GRA1543 | Graphic Design Studio | 3 |
| JOU1100 | Introduction to Journalism | 3 |
| | |
| MAR2011 | Principles of Global Marketing | 3 |
| OR | |
| MAR2101 | Social Media Marketing | 3 |
| OR | |
| MAR2321 | Advertising | 3 |
| OR | |
| MKA2021 | Building Selling Relationships | 3 |
| | |
| MMC1000 | Introduction to Mass Communication | 3 |
| MUM1610 | Survey of Recording Technology | 3 |
| MUM2600 | Audio Engineering I | 3 |
| MUM2600L | Audio Engineering I Lab | 2 |
| PGY1800 | Photography and Image Making | 4 |
| PGY2750 | Introduction to Video Production | 4 |
| RTV1000C | Fundamentals of Broadcast Production and Lab | 4 |
| RTV1510C | Studio Television Production and Lab | 4 |
| RTV2104 | Broadcast Research/Newswriting/Presentation Skills | 3 |
Sample Program of Study
Year 1
1st Semester
| ENC1101 | Introduction to Composition | 3 |
| DIG2000 | Introduction to Digital Media | 3 |
| MMC1000 | Introduction to Mass Communication | 3 |
| PGY1800 | Photography and Image Making | 4 |
2nd Semester
Summer Semester
Year 2
1st Semester
| DIG2500 | Fundamentals of Interactive Media | 3 |
| | |
| MAR2011 | Principles of Global Marketing | 3 |
| OR | |
| MAR2101 | Social Media Marketing | 3 |
| OR | |
| MAR2321 | Advertising | 3 |
| OR | |
| MKA2021 | Building Selling Relationships | 3 |
| | |
| MUM2600 | Audio Engineering I | 3 |
| MUM2600L | Audio Engineering I Lab | 2 |
| RTV1000C | Fundamentals of Broadcast Production and Lab | 4 |
2nd Semester
| DIG2100 | Web Design I | 3 |
| OR | |
| GRA2144 | Web Publishing | 3 |
| | |
| PGY2750 | Introduction to Video Production | 4 |
| RTV1510C | Studio Television Production and Lab | 4 |
| RTV2104 | Broadcast Research/Newswriting/Presentation Skills | 3 |
Total Credit Hours: 63