Marketing, Minor (open to all majors)

The marketing minor is a set of six courses that enables students to develop breadth in the marketing discipline and depth in specific areas such as branding and social media marketing. The minor enhances students’ career readiness skills by helping them to see the connections between their main academic focus and the business world.

Minor Requirements (18 Credits)

Courses

MKT 295	Fundamentals of Marketing	3
MKT 305	Consumer Behavior	3
MKT 306	Advertising and Promotion	3
MKT 350	Social Media Marketing	3
MKT 360	Brand Marketing	3
MKT 450	Marketing Strategy and Plan	3

Total Credit Hours: 18