MKT 450 Marketing Strategy and Plan
Synthesis of analytical frameworks: models for understanding customers, competitors, collaborators (e.g., suppliers and intermediaries), the organization itself, and the design of its strategy, Students practice decision making with a marketing simulation and write a marketing plan.
Cross Listed Courses
none
Prerequisite
Marketing Majors, 2 MKT 300+ level courses and senior standing.
Corequisite
none