Strategic Communication and Leadership

39-40 credit hours

Required Courses: 30 credit hours

COMM 250	Interpersonal Communication (WB)(C)	3
COMM 260	Persuasion	3
COMM 310	Communication Theory	3
COMM 350	Organizational Communication	3
COMM 360	Persuasive Campaigns	3
COMM 365/JOUR 365	Public Relations	3
COMM 395	Internship	3-4
BSAD 310	Principles of Marketing	3
BSAD 320	Principles of Management	3
ECON 120	Principles of Microeconomics (SS)	3

One of the following courses: 3 credit hours

ACCT 207	Understanding the Numbers	3
ACCT 210	Principles of Accounting I	3

 

One of the following courses: 3 credit hours

CIS 315	Data Analytics	3
COMM 290	Communication Research	3
ECON 270/PSYC 270	Statistics (MT)	4
SOCI 350/GOVT 350/PSYC 350	Social Science Research Methods (W)	4

One of the following courses: 3 credit hours

JOUR 115/ENGL 115	News Reporting and Writing (W)	3
JOUR 215/ENGL 215	Newspaper Writing: Sports (W)	3
JOUR 312/ENGL 312	Writing For Magazines (W)	3

 

Strategic Communication and Leadership Sample Plan of Study

Following is one possible way to complete the major.  

Students should fill in gaps with coursework required for the core curriculum and other majors/minors to take an average of 14 credit hours each fall and spring, and 3-4 credit hours each Interim.  Total credit hours needs to be 124 for degree completion.

Strategic Communication and Leadership Sample Plan of Study [This will open a Google Sheet, which you can view as well as make and save a copy of.]

NOTE: Students who elect the Strategic Communication and Leadership major may not add a second major in either Communication or Business Administration.