2021-2022 Graduate Catalog


COMM 655 Strategic Organizational Communication

Students will study organizational communication theory and practices to better understand the variables impacting effective strategic organizational communication. This course emphasizes strategic communication deployed for both for-profit and non-profit organizations, to internal and external audiences, domestically and globally. Students will develop an understanding of the many contexts for strategic communication in organizations and will develop the tools necessary for planning, executing and evaluating strategic communication consistent with the organization’s mission and strategic initiatives.

Credits

3