Marketing Management AAS Degree (MM13)
The Marketing Management associate degree program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing.
Career Opportunities
Graduates may find employment as buyers, advertising managers, retail store managers, tellers, general merchandise salespersons, merchandise displayers, department managers, or any of many other marketing related jobs. Any of the above employment opportunities should provide the graduate experience to assist in opening his or her own business.
Credit Required for Graduation: Minimum of 65 credit hours
Curriculum
All Associate of Applied Science Degrees require a minimum 15 credit hours of general education courses using the curriculum structure outlined in the beginning of this degree program section. The Marketing Management associate degree program requires an additional 3 credit hours in any area for a total of 18 credit hours. All course prerequisites must be met. Please see Associate Degree General Education Requirement Section for Area I, Area II, Area III, and Area IV requirements.
General Core Courses
Area I requirements (minimum 3 hours; must include ENGL 1101)
Area II requirements (minimum 3 hours)
Area III requirements (minimum 3 hours; must include MATH 1101 or MATH 1111)
Area IV requirements (minimum 3 hours)
Additional 6 hours from Area I, II, III, or IV
Occupational Courses
COLL 1090: Effective January 2018, COLL 1090 is required for graduation from this program if the admissions eligibility requirement is met (see Office of Admissions for exclusions). If COLL 1090 is not required due to a student's ineligibility, any occupational or occupationally related elective approved by the program advisor should be substituted to meet the minimum program credit hour requirement for graduation (see advisor for approval).
CISM 2201: Students who successfully complete COMP 1000 prior to January 2018 may use that course to fulfill the CISM 2201 requirement for graduation.
Marketing Electives (6 credits from the list below)
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Choose one of the following specializations
Specific Occupational Courses (Entrepreneurship Specialization – 12 credits)
Specific Occupational Courses (E-Business Specialization – 11 credits)
Specific Occupational Courses (Sports Marketing – 12 credits)
Specific Occupational Courses (Social Media Marketing – 12 credits)