BMKT 3377 Consumer Behavior
This course explores the many social, cultural, and marketing factors that influence the selection and usage of products and services. To understand this process, the student will be exposed to perspectives on consumer behavior from marketing, psychology, sociology, and anthropology. The student will also learn about, and use, some of the techniques that marketers use to understand and influence consumers, and how these techniques contribute to our daily lives and the culture in which we live.
Offered
Fall, Spring