MKT 3353 Social Media

This course is an overview of the use of current social media concepts in the professional environment and the effective business impact. It includes the practical application of social media sites as a component of a business plan including marketing, advertising and public relations. Course work includes development and implementation of a social media policy and implementation of a social media plan.

Credits

3

Prerequisite

COMP 1301 AND (MKT 3331 OR BMKT 3331)