CM 502 Professional Communication in the Digital Age
Students learn the techniques of effective communication within organizational and professional contexts. Students acquire the methods necessary to communicate effectively between organizations and a variety of consumers and publics. The course uses the professions of public relations and journalism as its two comparative case studies. Special attention is given to the ways in which digital media and communication technologies (e.g., social networking, web-based multimedia, blogging/vlogging, mobile Internet) are used by professional communicators in these fields.