MCOM 3800 Global Media Industry & Operations

This course examines the various departments within media organizations and how they integrate into an efficient business operation. This study includes an overview of traditional and emerging
global telecommunications technologies, including understanding traditional and emerging networks and the cultural, economic and political impact of these technologies on a global basis.  Additionally, the course examines the regulatory and technical landscapes that face media industries today.

Registration Name

Media Industry

Lecture Hours

3

Lab Hours

0

Credits

3

Prerequisite

MCOM 1500

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcome-based learning skills:

1. Understand the historical growth and challenges of modern media organizations. An emphasis is applied to how managers navigate the new competitive landscape. 
2. Knowledge of the following topics:
   1. Media market structures 
   2. Media ethics
   3. Management theories & best practices
   4. New and traditional roles of media managers
   5. Media promotion, marketing, and programming challenges
   6. Audience research & analysis 
   7. Federal and state government oversight
   8. The future of new media 
   9. Media management careers