MCOM 3010 Advertising and Public Relations Practicum

This practicum involves the essentials of advertising/public relations including writing, editing, audio/video production, and website development. Students will be required to produce advertising/P.R. content that will appear on various media outlets.

Registration Name

Advertising and Public Relations Practicum

Lecture Hours

1

Lab Hours

3

Credits

1

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcome-based learning skills:

1. Improved writing, editing, and production skills.
2. Develop a portfolio.
3. Gain applied advertising and/or public relations experience.
4. Improve organization and management skills.