BUSA236 Digital Marketing
The Digital Marketing course introduces students to the key principles and techniques used in digital marketing. Students will demonstrate their comprehension of developing digital marketing strategies and tactics using various digital marketing tools including social media marketing, website marketing, search engine optimization/marketing, email marketing, mobile marketing, digital branding and photography. Students will further analyze the current trends and analytics using digital tools while exploring the ethical/ legal considerations in developing a Digital Marketing Plan.
Lecture/Lab Ratio
3:0