2018-2019 Credit Catalog

Marketing (MKD)

2018-2019

Type: Career, Degree (AS)

Open Admissions

Division: Career & Tech Education & Bus


The Marketing Degree prepares students for a variety of sales and promotions positions in many business organizations.  In addition to learning how to apply marketing skills in both service and product oriented environments, students are provided with a solid foundation in advertising, business law, and business mathematics.  Other topics include basic and managerial accounting, economics, and management.

Business technology is also emphasized. Students will gain hands-on experience in several popular software packages.  In addition, students will learn how to use computer skills to prepare reports and analyze data, as well as report and present findings from a marketing perspective.  Course work in web-based advertising and promotion is also available.      

As part of this program, students have the opportunity to enhance career development by integrating both classroom study and work experience in the management field through participation in the Cooperative Education/Internship course.

For more information email us at: Business@northshore.edu or call (978)-739-5522

First Year

Fall

Course NumberTitleCredits
ACC101Basic Accounting 1

3
BUS101Math for Business and Finance

3
CMP101Composition 1

3
CPS100Information Technology and Its Applications

3
MKT101Marketing

3
Total Credit Hours:15

Spring

Course NumberTitleCredits
ACC102Basic Accounting 2

3
BUS102Business Law

3
BUS120Computer Applications for Business

3
CMP102-150
Composition 2 Elective

3
MGT102Principles of Management

3
Total Credit Hours:15

Second Year

Fall

Course NumberTitleCredits
MGT206Small Business Management/Entrepreneurship

3
MKT-ELECTIVE
Marketing Elective

3
MKT204Advertising

3
MKT218E-Marketing

3
PSY110Organizational Psychology and the Workplace

3
Total Credit Hours:15

Spring

Course NumberTitleCredits
COP202Cooperative Education/Internship

3
ECO-ELECTIVE
Economics Elective

3
LA-ELECTIVE
Liberal Arts Electives

6
OPN-ELECTIVE
Open Elective

3
Total Credit Hours:15

Requirement Notes

CPS100: May be fulfilled by challenge exam and 3 liberal arts elective credits

COP202: Students may be eligible for COP202 exemption. Please see the COP202 Coop Ed/Internship Exemption Form found on the Academic Program Web page for details. If exemption is approved, student must substitute a 3-credit ACC, BUS, MGT, or MKT course.

ECO Elective: Select one of the following: ECO103 or ECO104. Students transferring to a 4-year institution should check the transferability of the course selected.

Marketing Elective: Select one of the following courses: GRA140 Integrated Media Design Principles, MKT110 Principles of Customer Relationship Marketing, MKT203 Principles of Selling, MKT210 Social Media Marketing Strategy.

Open Elective: BUS112 Contemporary Organizational Communications or another Marketing Elective is recommended.

Program Note
Communication and Mathematics proficiency required to graduate.
See guided pathway sheets for advising information specific to your area of focus.

Total Credit Hours: 60


Program Student Learner Outcomes
  • Develop an online and offline marketing presence for companies or non-profit organizations.
  • Design company and marketing objectives.
  • Construct and present a detailed marketing plan.
  • Construct key performance indicators and analytics to track marketing program/campaign effectiveness.
  • Create new product/service marketing launch plans.
  • Define and implement owned, paid, and earned media appropirately to reach the target audience.
  • Examine the latest techniques in marketing and apply them for impactful results.
  • Demonstrate how to work cooperatively with departments external to marketing to achieve company objectives.
  • Recognize and respond to ethical dilemmas and the social responsibilities of marketing, and apply ethical principles to all aspects of marketing.
  • Demonstrate interpersonal, teamwork, and leadership skills necessary to succeed in diverse, multicultural business settings in order to achieve organizational goals and objectives.
  • Demonstrate professional behaviors including time management, attendance, appearance, flexibility, and cooperation.
  • Analyze business problems that have no single answer; by identifying the problem, developing alternatives for resolution, selecting and implementing the best alternative, and measure the results.
  • Define basic marketing terminology

Occupational Skills Required
  • Strong written and verbal communication skills.
  • Critical thinking.
  • Understanding of social media presence.

Experiential Learning Required in Program
  • COP202 - Cooperative Education/Internship

Most Common Linked Occupation Title – All Education Levels
  • Market Research Analysts and Marketing Specialists