Marketing Communication Management, Master of Science
Marketing is the key driver to every venture– whether it’s a large corporation, small business, non-profit, or service organization. It’s also one of the most dynamic and exciting fields in business.
The Master of Science in Marketing Communication Management program provides a strong foundation in the principles and practices of marketing and public relations and focuses on current topics including social media, reputation management, innovation and market growth. The program also includes insights and processes for creating, communicating and delivering products and services. The curriculum topics range from understanding consumers and providing them with innovative products to building brands and leading organizations. Accelerated weekend format. 36 credits.
The program is ideal for individuals who want to upgrade and update their marketing communication knowledge and leadership skills. Courses are taught with academic rigor by an outstanding faculty who are practicing leaders in their fields and exceptional educators who bring real-world experience and networking opportunities into the classroom.
Required Courses
(students take all 7)
Elective Courses
(students choose 5)
Notes:
- Students are required to maintain a cumulative GPA of B (3.0).
- There is a five-year limit for completion of the program.