MAR 4010 Digital Marketing & Analytics

Presents practical application of the Internet and digital platforms for marketing products and services. This course develops skills and techniques in product and services marketing, sales, and analytics. This course explores the diverse online business models, digital advertising, social media marketing techniques, and advanced marketing analytics. The course emphasizes data-driven marketing decision-making.

Credits

3

Prerequisite

MAR 3040

Old Course

N/A

Notes

Students must be admitted into a Bachelor of Applied Science (BAS) degree program or obtain departmental approval to enroll in this course.