MAR 3040 Practical Marketing
Explores contemporary marketing environments, effective strategies and practices and common legal, ethical, and social issues within a variety of industries. This course emphasizes elements of the marketing mix, including product and service development and management, social media, e-marketing, pricing, channel management, and promotion.
Notes
Students must be admitted into a Bachelor of Applied Science (BAS) degree program or obtain departmental approval to enroll in this course.