Business Administration - Concentration in Marketing and Data Analysis, B.S.

Curriculum

A. General Education Requirements (47 hours)

Must Include:

ECON 201	Principles of Economics I	3
ECON 202	Principles of Economics II	3
BUAD 190	Management Information Systems I	3
SPCH 314	Public Speaking	3

B. Major Core Course Requirements (48 hours)

BUAD 115	Introduction to Business	3
ACCT 210	Financial Accounting	3
ACCT 220	Managerial Accounting	3
BFIN 311	Principles of Finance	3
BMIS 380	Management Information Systems II	3
BUAD 241	Business Law	3
BUAD 360	Quantitative Methods for Business and Economics	3

BUAD 456	International Business	3
	OR
ECON 455	International Economics	3

BUAD 455	Strategic Management	3
BUAD 200	Business Communication	3
BUAD 240	Ethics	3
ECON 260	Business/Economics Statistics	3
MNGT 221	Principles of Management	3
MRKT 231	Principles of Marketing	3
MRKT 365	Marketing Research	3
BUAD 490	Internship I	3

BUAD 115: Must Take First

C. Business Electives (6 hours)

Any 300/400 level business or accounting courses

D. Concentration Requirements (18 hours)

BMIS 475	Database Design and Management	3
MRKT 332	Consumer Behavior	3
MRKT 333	Sales	3
BMIS 485	Business Intelligence and Analytics	3
MRKT 432	Marketing Management	3

F. Directed Electives (6 hours)

6 hours from the following

PSY 212

General Psychology

Plus one of the following courses:

GLBS 320	World Societies and Cultures	3
POLS 200	Introduction to Political Science	3
SOC 201	Introduction to Sociology	3
BFIN 210	Personal Financial Management	3
	Foreign Language, Sign Language or Programming Language	3

E. General Electives (6 hours)

Total Credit Hours: 125

B. S. Degree in Business Administration Suggested Curriculum Guide for Concentration in Marketing and Data Analysis

Freshman Year

First Semester

GE 185	Health Concepts	2
GE 102	English Composition and Grammar	3
GE 115	College Algebra	3
GE 122	Freshman Seminar	1
GE 140	History of World Civilization, Prehistoric to 1500	3
BUAD 115	Introduction to Business	3
Total Credit Hours:		15

Second Semester

GE 103	English Composition and Vocabulary	3
	Math/Science Elective	3
BUAD 190	Management Information Systems I	3
GE 141	History of World Civilization, 1500 to the Present	3
	Natural Science	3
	Natural Science Lab	1
	Physical Education Activity	1
Total Credit Hours:		17

Sophomore Year

First Semester

	Fine Arts and Communications Elective	2
GE 201	World Literature I	3
	Physical Education Activity	1
ACCT 210	Financial Accounting	3
BUAD 200	Business Communication	3
ECON 201	Principles of Economics I	3
SPCH 314	Public Speaking	3
Total Credit Hours:		18

Second Semester

	Language/Literature Elective	3
ACCT 220	Managerial Accounting	3
BUAD 241	Business Law	3
ECON 202	Principles of Economics II	3
MNGT 221	Principles of Management	3
PSY 212	General Psychology	3
Total Credit Hours:		18

PSY 212: Directed Elective

Junior Year

First Semester

MRKT 231	Principles of Marketing	3
BMIS 380	Management Information Systems II	3
ECON 260	Business/Economics Statistics	3
	Business Elective*	3
	Directed Elective**	3
Total Credit Hours:		15

Second Semester

BUAD 360	Quantitative Methods for Business and Economics	3
BFIN 311	Principles of Finance	3
BUAD 240	Ethics	3
	Concentration Course***	3
	Concentration Course***	3
Total Credit Hours:		15

Senior Year

First Semester

	Concentration Course***	3
MRKT 365	Marketing Research	3
	Concentration Course***	3
BUAD 490	Internship I	3
	Business Elective*	3
Total Credit Hours:		15

Second Semester

	Concentration Course***	3
BUAD 455	Strategic Management	3
	Concentration Course***	3

ECON 455	International Economics	3
	OR
BUAD 456	International Business	3
Total Credit Hours:		15

Total Credit Hours: 125

*Business Electives:

BMIS 386	Business Systems Analysis and Design	3
BMIS ???	E-Commerce
BMIS 398	Special Topics in Management Information Systems	3
MRKT 331	Advertising and Promotion	3
MRKT 398	Special Topics in Marketing	3
MRKT 431	Retailing	3
	Any 300/400 level business or accounting courses

**Directed Electives

PSY 212

General Psychology

plus choose 3 semester hours of the following

BFIN 210	Personal Financial Management	3
GLBS 320	World Societies and Cultures	3
SOC 201	Introduction to Sociology	3
POLS 200	Introduction to Political Science	3
	Foreign, Sign or Programming Language

***Concentration Courses

BMIS 475	Database Design and Management	3
MRKT 332	Consumer Behavior	3
MRKT 333	Sales	3
BMIS 485	Business Intelligence and Analytics	3
MRKT 432	Marketing Management	3
BMIS 489	Project Management	3