MBA 5417 HY: Consumer Behavior
This course aims to help students acquire theoretical and practical knowledge of consumer behavior. This course provides students with working knowledge of the significant and foundational theories and research findings in the consumer behavior field. The goals are for students to gain a deeper understanding of the psychologies behind consumer behaviors, judgments, and decision-making and to have analytical capabilities for consumer behavior research, and the ability to apply theoretical and practical knowledge to make marketing management decisions in the marketplace.