MRKG 1311 Principles of Marketing

Course Information

Course Description

MRKG 1311. PRINCIPLES OF MARKETING (CAPSTONE) (3-0-3) Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. 52.1401

CIP Code

52.1401

Credits (SCH)

3

Lecture-Lab-SCH

(3-0-3)