2020-2021 Undergraduate/Graduate Catalog

MKT 373 Marketing Research

Overview of research methods and procedures used in marketing to help solve marketing problems. Analysis of basic research designs and methods of collecting and interpreting data.

Cross Listed Courses

none

Prerequisite

MKT 295, STAT 201 with grades of C- or higher;

Corequisite

none

General Education

Offered

  • Fall and Spring