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MCOM 3011 Social Media Practicum
College
College of Arts and Sciences
Term
2022FA
Course Description
In this practicum, students will work with an external marketing/communications outlet to develop and curate content for multiple social media platforms.
Student Learning Outcomes
Upon the completion of this course, students will be able to demonstrate the following outcomes-based learning skills:
- Establish and/or promote a social media brand.
- Build a strategic plan that supports the brand vision.
- Develop a presence/campaign for the brand across multiple social and online accounts.
- Create content for the brand that is engaging and builds followers.
- Track ROI and analytics for the social media campaign.